Meet Fern Perusse-Filzen, CPC, PCC, FLMI

With 35+ years experience in change, transition and growth management, I coach companies to plan for the inevitable – CHANGE!

If there’s one thing I’ve learned in working with almost 50 companies and organizations, it’s this . . .

“Change is situational. Transition to change is psychological.”
- William Bridges,
“Transitions: Making Sense of Life’s Changes”

Change is an event, like a merger, acquisition, or new management. Even the explosive growth of your business with increasingly more customers and new products or services is a noteworthy change event. Transition is how we reorient and redefine ourselves in response to these impactful events. Without a properly executed transition plan, including leadership coaching and development plans for employees, change simply won’t work effectively.

Organizational change is not just something I’ve studied; I’ve actually lived through it, with hands-on experience helping with:
~ Six major system migrations,
~ 20+ new business integrations, and
~ Countless regulatory mandates.

A broad spectrum of experience

By coaching leaders to combine methodology, leadership talents and management skills, I equip them to be truly responsive to all aspects of change, transition and company growth – from process to people.

My experience includes:

~ Strategic planning and goal development
~ Leadership development
~ Professional development for employees
~ Project management
~ Management business analysis
~ New business transition processes
~ Implementation of information systems
~ Customer service and claims service
~ Employee training, quality assurance and compliance

Committed to continuous education
~ Bachelor of Science Degree in Environmental/Occupational Health from CSU Northridge
~ Fellow, Life Management Institute (FLMI) certification from Life Office Management Association (LOMA)
~ Professional Certified Coach from the International Coach Federation (ICF)
~ Certified Professional Coach and Energy Leadership Index Master Practitioner from the Institute for Professional Excellence in Coaching (iPEC)
~ Certified Mentor for SCORE (Service Corp of Retired Executives)
~ Active Member in the National Association of Women Business Owners (NAWBO)
~ Active and dedicated to the Social Business and B Corp movement, working with companies to meet rigorous standards of social and environmental performance, accountability and transparency


Client Spotlight


California State Institute for Social Business, MVS School of Business & Economics at Cal State Channel Islands – Professor Maria Ballesteros-Sola
The Challenge: Develop a new type of mentor program specifically to assist and guide a group of students who were creating a business plan for a local non-profit social enterprise start-up, which later became known as “Farmer for a Day.”
Our Solution: As an external advisor, Fern created a nurturing environment where both students and the non-profit’s leader were comfortable opening discussing and sharing ideas. To help facilitate open and honest dialog, curriculum was developed specific to their cause for use in team building exercises.


Fantastic Results: Over the course of three semesters, students were able to successfully complete and implement a viable business plan. This social enterprise, Farmer for a Day has now progressed as an organization and is actively being marketed to potential clients in Ventura County. 
 Fern Headshot Business Transition Coach
Fern Perusse-Filzen